Senior Manager, Creative

Job Summary

This role will oversee the development, execution and delivery of digital and print content across all RNA’s brands and channels. They should be capable of applying data analytics to personalize and optimize creative content. This role will collaborate with our Brand & Digital Content team to actively participate in and oversee critical, strategic marketing efforts focused on successfully achieving RNA business objectives.  These efforts include but are not limited to the success of our inbound and outbound marketing campaigns, branding, public relations, customer and market research, and digital marketing strategies. Collaboration is critical for the success of this role, as working with cross-functional teams within marketing, sales, HR, finance, and the executives is required.

Key Performance Indicators 

• Delivery: Execution to agreed Brand and Content Strategy Plan

• Efficiency: Transition Costs / Transition Timing

• Growth: Retention to targets

• People: Retention / Engagement / Enablement

• Market Success: Solution penetration / Residential penetration / Commercial penetration

• Brand: NPS / Awareness / Consideration / Transition

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• Develop comprehensive strategic content plans for each Category brand that encompasses all channels to drive lead flow, brand initiatives, and customer engagement.

• Create, manage, and maintain a diverse yet focused content calendar that integrates Category priorities, new product initiatives and offerings as well as brand management initiatives.

• Own the ability to research, write, design and edit – and give a singular concept the necessary development needed (through ideation, planning stages, storyboarding, rounds of revision and so forth) for full content execution.

• With an eye towards consistency, play a critical role in establishing and maintaining the voice of each Category brand and bring to life effective and compelling messaging to drive leads and build the business.

• Collaborate with Marketing peers to ensure that all top tier content is being integrated across multiple channels including homepage/website, Social, blogs, email, public relations, etc. 

• Stay updated on industry trends and adjust the content strategy as needed

• Manage a team of designers and coach colleagues to maintain a high level of quality content output across the Rentokil-Terminix businesses. 

• Work with cross-functional teams to leverage SEO tools to monitor, analyze and optimize digital content, engagement trends, SERP rankings and lead metrics, through multiple reporting tools. 

• Meet tight deadlines and fast-turnaround requests for content projects across multiple Rentokil-Terminix businesses. 

Required Experience

• Bachelor’s degree in a related area, BA or BS; Master’s degree a plus. 

• 3-5 years of Content Creation and Management;  Marketing or Communications experience 

• Strong presentation skills are required.

• Must be an expert in the Adobe Design suite of products.

• Experience with the Google Platform is a plus. 

• Must possess superior design aptitude, and verbal and written communication skills.  

• Excellent organizational skills with a heightened sense of attention to detail are key characteristics of the perfect candidate. 

• Must have experience with video production.

• Strong interpersonal skills that allow for healthy internal and external relationships are a must.

• Additionally, strong computer skills whereby the candidate is fluent in cloud base Marketing Software.

• Experience with aspects of both B2B and B2C  branding processes, including marketing training, customer relationship management (CRM), product demonstrations, and superior data analytics capability.

Required Leadership Traits and Characteristics=

• Highly commercial and entrepreneurial with an attestable customer focus and growth mindset.

• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content.

• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details

Formal Education, Qualifications or Training

Bachelor’s Degree or equivalent in Content Creation and Management;  Marketing or Mass Communications or related subject  

Master’s Degree preferred

Physical Demands and Working Conditions

The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbent must be prepared to:

• Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.
• Sitting for long periods of time while using office equipment such as computers, phones and etc.
• Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.
• Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

#LI-Remote

Incumbent is required to have:

• Close visual acuity to perform detail oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm’s reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.

Incumbent will be subject to:

• Inside working conditions: The change of building environment such as with or without air conditioning and heating.